Social Media Manager Qualifications:
- Minimum education: Diploma (D3) / Bachelor’s Degree (S1) in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience as Social Media Manager or similar role.
- Proven experience as a Social Media Manager, Digital Marketing Manager, or a similar role.
- Strong understanding of social media strategy, content marketing, and brand development.
- Demonstrated leadership skills with experience managing creative and operational teams.
- Ability to plan, execute, and evaluate social media campaigns effectively.
- Strong analytical skills with experience interpreting social media insights and performance metrics.
- Up-to-date with social media trends, consumer behavior, and competitor activities.
- Excellent communication, presentation, and cross-functional collaboration skills.
- Results-driven with strong problem-solving and decision-making abilities.
- Knowledge of brand reputation management and social media crisis handling is an advantage.
Social Media Manager Responsibilities:
- Develop and execute social media strategies aligned with the company's objectives.
- Plan social media content calendars and campaigns.
- Oversee daily social media operations and activities.
- Manage and mentor the social media team, content creators, and designers.
- Define communication strategies and ensure brand consistency across all platforms.
- Analyze social media trends, audience behavior, and competitor activities.
- Monitor and evaluate the performance of social media accounts, content, and campaigns.
- Prepare performance reports and provide strategic recommendations for growth.
- Coordinate with marketing, sales, and other departments to support company promotions.
- Manage collaborations with influencers, communities, and external partners.
- Handle issues and crises related to brand reputation on social media.
- Ensure targets for account growth, engagement, and brand awareness are achieved.
